WEY

"WEY" is the first Chinese auto brand named after the founder. It is also the first Chinese luxury SUV brand created by a global team of over 1,600 designers and researchers from GWM with five-year efforts in line with the highest standards of global luxury brands. It is not only a symbol or an antonomasia, but also a commitment made by Mr. Jack Wey, the founder of WEY brand, in his own name. That is, he will defend WEY brand with ingenuity, like guarding the highest honor and belief; and he will record the glory and the era with the dream and determination of the Chinese luxury SUV leader.

WEY's unique up-pointing logo is inspired from the landmark building structure, the grand flagpole of Baoding Museum of Zhili Governor's Office, which is located at Baoding, China, the hometown of the brand founder, Mr. Jack Wey. It declares the pursuit and commitment of WEY: Be a leading brand of luxury SUV globally. Guide the Chinese brands to go farther and better.

Mr. Jack Wey, the founder of WEY, has named the brand after his family. He has created a Chinese luxury SUV from nothing. The vision determines the world a man can see, while the courage determines the world a man can build. Mr. Jack Wey, a pursuer with unprecedented courage, is now in a more extensive race course, chasing for his better goals. He is shocking the world with his view of the future.

Intelligent Technology

Safety is the premise of all luxury. WEY safety system achieves innovations in intelligent safety from four aspects of life, property, information and environment. It defines the "new theory of safety" in the intelligent ecosystem of the future. It brings ubiquitous safety.

NEV Technology

Adhering to the prospect of "make a cleaner planet for the human kind", WEY, with its root in new energy vehicles, has already deployed the most fully-configured technical lines, including BEV, HEV and HFCV, in the industry. It has gained the advantages in the clean energy field earlier than any others. The accelerated implementation of the electrification strategy and the overall carbon-elimination program， help it taking the highland in the new energy vehicle technologies of the world.

BRAND PROPOSITION

WEY is aimed at being the world's leading luxury SUV brand and the benchmark of China's intelligent automobile manufacturing. WEY is a brand born with global gene and its developers are professional elites from all over the world. Its products meet the most rigorous safety standards in the world.

At present, WEY's R&D system has already spread in EU, North America and Asia, forming a R&D layout of "seven countries and ten regions". Globally coordinated development in terms of products, technologies and talents has already become true. The promotion of WEY's global strategy has been scheduled already. The brand is planned to enter the European market in 2021 and the North American market in 2023 while extending to other markets in the world, challenging the other luxury brands overseas. It is going to become a leading brand of intelligent luxury SUV in the global automobile industry. It will break it through as a representative of China but not only a product of China.

Since 2016, WEY era begins: starting from WEY, make luxury vehicle within reach.In 2017, from pioneering to leading: establish a benchmark for the leader of China's luxury SUV by standards; go ahead and lead Chinese brands to make breakthroughs and go forward. In 2018, WEY going beyond and moving forward: from Chinese WEY to international WEY, WEY became a pioneer of the times for Chinese brands to break through upwards and outwards. In 2019, new vision, new world: shape choices for the young with design insights of future WEY; perceive user emotion with Chinese ways of WEY guests; pilot WEY future with strength and move forward firmly. WEY will open a new world with a forward vision. WEY always stays true to our original aspiration and goes ahead all the way with the mission of "bringing luxury at your fingertips to the Chinese, and the luxury of WEY to the world" and the vision to "become a global leader of luxury SUV".

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