Chery

Since it was founded, Chery has always taken adhering to technology-driven strategy, creating a vehicle brand with international competitiveness and influence as its corporate vision.

Relying on the constant pursuit of technological innovation, Chery has become the first passenger vehicle enterprise in China to master the core technology of engine, gearbox, chassis, platform and new energy, and also the first one in China to export vehicle, CKD parts, engine and vehicle manufacturing technology and equipment to overseas market.

Chery has always focused on developing domestic and international markets. Chery has continuously deepened its globalization through the implementation of product strategy, localization strategy and talent strategy. After more than 20 years of development, Chery’s sales and services network covers more than 80 countries and regions and has won the trust of 9.5 million consumers worldwide.

The global vehicle market is ushering in a new era of Electrification, Connection, Intelligence and Sharing. which will lead to major changes once in a century. In 2018, Chery officially released the intelligent brand CHERY LION, marking an overall transformation to intellectualization and it committed to providing an intelligent and interconnected lifestyle of new era for global consumers.

Meanwhile, Chery has carried out a variety of social contribution activities concerning green development, environmental protection, social welfare, talent cultivation and other fields in the global market. We hope that our efforts will contribute to the society and make a good impact.

Chery will always persist in technology-driven strategy, take the consumer experience as the core, and provide better products and services to consumers around the world through continuous innovation and resources integration.

Chery Automobile Co., Ltd. was founded in 1997. It is a globalized automobile brand located in China.

INDEPENDENT INNOVATION

Over the past 20 years, Chery has always insisted on independent innovation, established R&D centers in China, Germany, United States and Brazil. It also has established a global automotive R&D team of more than 5,500 people，thus gradually establishing the holistic technology and product R&D system. In this way, Chery has successfully created product brands such as Arrizo, Tiggo with cumulative global sales of more than 10 million units.

GLOBAL PARTNERSHIPS

Chery has implemented a globalization strategy since its establishment and has become the first passenger car company in China to export complete vehicles, CKD parts, engines, manufacturing technology and equipment to the global market. 

In 2012, Chery and Jaguar Land Rover Motors jointly invested in the establishment of Chery Jaguar Land Rover Motors Co., Ltd., which is China's first Sino-British joint venture high-end automobile company. 

Chery is not only rich in traditional automotive core technologies, but also accelerating its embrace of the era of intelligent vehicles. Up to now, Chery is cooperating with leading companies on intelligent technologies, such as Horizon Robotics, Huawei, iFly Tek, Alibaba, etc.

FORESIGHT TECHNOLOGY

In the future, the automobile market will enter the era of Electrification, Connection, Intelligence and Sharing. Chery Lion System emerges as the times require. The latest Chery Lion 2.0 system has been applied on Tiggo 8 models, supporting the functions such as voice control, facial recognition, AR navigation, internet service and smart home. Chery has successfully developed the first and second generation of unmanned driving products and has planned to achieve L4 highly autonomous driving in 2025.

Based on information technology, Chery will integrate smart transport, intelligent manufacturing, IOT and block chain, dedicated to providing an intelligent interconnected lifestyle for global consumers in the new era.

After more than 20 years of development, Chery’s sales and services network covers more than 80 countries and regions and has won the trust of 9.5 million consumers worldwide.