Baseus

Founded by CU in 2011, Baseus is a consumer electronic brand under Shenzhen Baseus Technology Co., Limited which integrates research and development, design, production and sales. Baseus is simplified from the brand slogan “Base on user”, which represents that the brand insists on thinking from the perspective of users, and the products are designed with high aesthetic and practical value.

10 years of growth has enabled Baseus to become a leading enterprise in China's consumer electronics industry, and it has always adhered to the design philosophy of design innovation and practical aesthetic, focusing on the new technology and environmentally friendly materials, while integrating fashion elements into products, so as to create products in the style of Baseus.

Baseus’s brand concept is “providing users with practical aesthetic products”. Based on different application scenarios of smart products, each smart product can be applied in a more efficient and convenient way through simple and practical design.

At present, Baseus has established 11 complete product lines, with charging, wireless audio,lighting and innovative electronics as core categories, and formed six product matrices for diversified development, continuing to meet users' needs for smart products.

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